Game Tech: Live TV Is the New Streaming
“Biggest audience since the moon landing.” That was the headline when Nielsen released viewership numbers for Super Bowl 2024. About 123.7 million people in the US watched the game, more than any other game since Nielsen started keeping track and, yes, close to the 125 to 150 million people in the US who watched the moon landing in July 1969. Despite the scores of streaming options and other things to watch, people still tuned in to watch live—to see the Kansas City Chiefs win in overtime, to see Taylor Swift, to watch Usher, to see Martin Scorsese’s alien-invasion ad, to catch the new Deadpool & Wolverine trailer.Maybe live TV isn’t dead after all.It is, of course, easy to chalk this up to the event being, well, the Super Bowl, which is still the single most popular US sporting event ...
