Shark Tank India Season 3: In the latest episode of Shark Tank India Season 3, Arista Vault, the trailblazing smart luggage brand from India, successfully secured a deal with prominent entrepreneur Anupam Mittal. Led by the dynamic duo, CEO Ms. Purvi Roy and CFO Mr. Atul Gupta, Arista Vault showcased a range of innovative travel solutions that caught the attention of both the sharks and the audience.
About Arista Vault
During their appearance on Shark Tank, Arista Vault presented a suite of smart products designed to redefine travel convenience and security. These included anti-lost and anti-theft Smart Wallets, Fingerlock Smart Bags, and the revolutionary Follow Me Smart Luggage, capable of autonomously trailing its owner.
Founded in 2018 by Purvi Roy, Atul Gupta, and Col. Krishan Kumar Singh, Arista Vault has built a legacy of innovation with a portfolio offering 7 patents and 6 trademarks. This underscores the company’s commitment to pushing the boundaries of technology in the luggage industry.
The founder’s engaging presentation and the unique features of their products, such as hands-free and self-driving capabilities, left a lasting impression on the sharks. Anupam Mittal, a distinguished figure in the business world, was particularly captivated and extended a deal to support Arista Vault’s journey to success.
Story behind the Entrepreneurship
Purvi Roy and Atul Gupta, hailing from Delhi, have emerged as the driving force behind the success of Arista Vault. Their collaborative journey began in 2016 when Atul, previously a financial advisor to Purvi’s fashion venture, shared her visionary outlook for Arista Vault in 2017.
Atul Gupta’s inspiring trajectory from a railway ticket collector at the age of 17 to a qualified professional at the Indian Audits and Accounts Department through UPSC showcases his unwavering commitment to innovation. His bold decision to retire at the age of 39 stands as a testament to his readiness to embrace new challenges. Together, Purvi and Atul are steering Arista Vault towards new heights, combining their unique skills and experiences to make a lasting impact in the business landscape.
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Strategic Backing and Brand Ambassador
With the backing of Anupam Mittal and the platform provided by Shark Tank India Season 3, Arista Vault is now poised to make a significant impact in the luggage security landscape. The company has enlisted former cricketer Ishant Sharma as its brand ambassador, emphasizing the move towards embracing smart travel solutions and encouraging consumers to “Switch2Smart.”
Negotiating the Deal
Purvi Roy and Atul Gupta, based in Delhi, brought not only their innovative products but also a story of dedication and perseverance to the Shark Tank stage. Seeking Rs 45 lakh for a 1.5% equity stake, they received a conditional offer from Anupam Mittal: Rs 15 lakh for 1% equity and Rs 30 lakh in debt at 18% interest for 2 years.