Breaking News: After spurning Zee, Sony sets sights on aha
Arha Media, a joint venture between Geetha Arts and My Home Group, has roped in KPMG Corporate Finance as a strategic adviser, said three people familiar with the development.
A possible deal could value aha at ₹1,500 crore to ₹2,000 crore, one of them said.
Promoted by the ₹9,000-crore My Home Group and backed by film producer Allu Aravind (Geetha Arts), aha was launched in March 2020 as a Telugu content service before it subsequently added original Tamil language content to its repository.
With Sony terminating its proposed merger with Zee Entertainment Enterprises, regional content remains a big missing piece in its portfolio, said one of the persons familiar with the developments.
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