Tag: Sony

Breaking News: After spurning Zee, Sony sets sights on aha
News & Events

Breaking News: After spurning Zee, Sony sets sights on aha

Arha Media, a joint venture between Geetha Arts and My Home Group, has roped in KPMG Corporate Finance as a strategic adviser, said three people familiar with the development. A possible deal could value aha at ₹1,500 crore to ₹2,000 crore, one of them said.  Promoted by the ₹9,000-crore My Home Group and backed by film producer Allu Aravind (Geetha Arts), aha was launched in March 2020 as a Telugu content service before it subsequently added original Tamil language content to its repository.  With Sony terminating its proposed merger with Zee Entertainment Enterprises, regional content remains a big missing piece in its portfolio, said one of the persons familiar with the developments.  “Though ...
Game Tech: Sony’s upgraded PlayStation 5 Pro will be marketed as 120FPS, 4K gaming console
Gaming

Game Tech: Sony’s upgraded PlayStation 5 Pro will be marketed as 120FPS, 4K gaming console

Sony is hard at work with AMD on its upgraded PlayStation 5 Pro console, with the latest rumors teasing the company will market the PS5 Pro as a 120FPS, 4K machine. Wait, a 4K machine... and a console? Yeah, because most people know that upscaling is a thing now, so Sony won't have any trouble marketing a beefed-up PlayStation 5 Pro console that's 120FPS capable (it will be) and 4K capable (it will be) even if it's using AI upscaling.The news on the PlayStation 5 Pro is coming from leaker Moore's Law is Dead, who recently spoke to Michael from NXGamer. We see upscaling and image reconstruction technology used on all platforms now, just like Sony used checkerboard rendering on its upgraded PlayStation 4 Pro console back in the day when most of this image reconstruction technology was in it...
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