Latest: The business of Sarah Nurse: She’s one of the faces of hockey, but her sights are set on more
TORONTO — Sarah Nurse was driving home from a recent PWHL Toronto practice when she got a bit of sage advice.It wasn’t from a podcast or a friend on the phone. The advice came courtesy of a billboard on the side of the road in Canada’s most populous city, featuring her own face with the Adidas slogan “You got this.”“I was like, yeah, I do,” Nurse said with a laugh.The billboard she drove past is one of many across the country, including a massive advertisement at Yonge-Dundas Square — Toronto’s closest approximation to Times Square in New York City — that pairs Nurse with Super Bowl MVP Patrick Mahomes and World Cup champion Lionel Messi.Nurse, 29, has had major partnerships in the past. In 2020, Tim Hortons and Mattel collaborated to make a Barbie doll in her likeness. In 2022, she was...