Buffalo Wild Wings promised Americans that if the Super Bowl went into overtime, the restaurant chain would give free wings to everyone. Well, the Super Bowl did go into overtime and so everyone in the United States is eligible to get six free chicken wings on Monday, Feb. 26.
The casual-dining sports bar concept had been making that promise for the past six years, one year after the last time the big game went into overtime, when the New England Patriots defeated the Atlanta Falcons in Super Bowl LI in 2017.
Guests can redeem the offer for six boneless or traditional wings in any of the chain’s 26 sauces from 2 p.m. to 5 p.m. local time, but only for dine-in or in-person takeout. No delivery or phone-in orders are allowed. The offer is limited to six wings per customer.
The chain of more than 1,300 restaurants, a subsidiary of Atlanta-based Inspire Brands, has ongoing BOGO offers for wings every Tuesday and Thursday — guests who buy an order of bone-in wings on Tuesdays get a second order for 50% off, and those who order boneless wings on Thursdays get a second order for free. The chain recently partnered with comedian and actor Nick Cannon to promote it.
Giveaways are not an uncommon way for chain restaurants to get attention. Carl’s Jr. gave away free Western Bacon Cheeseburgers to its loyalty program member on the day after the Super Bowl, in part to return to its heritage of irreverent and sometimes shocking marketing (most famously commercials of scantily clad women eating the chain’s food while draped over luxury cars), and to distinguish itself from its more staid sister brand, Hardee’s.
Late last year Subway gave away free footlong cookies in select markets to promote the new menu item.
Buffalo Wild Wings prides itself on being the country’s largest sports bar chain, so the giveaway ties into its broader messaging.
Contact Bret Thorn at [email protected]