Beauty News: 31 Of The Best Items From Black-Owned Skincare & Beauty Brands


Adwoa Beauty was created by Julian Addo, whose traditional name is also Adwoa.

Promising review: “The holy grail in my hair routine!!! HONEYYYYYYYY! After a silk press, I tried this, and when I tell you, my curlssssss were better than ever after I washed this out! I couldn’t believe it, I didn’t even apply the leave in, and my curls were POPPIN!!” —Reenmarie, Sephora customer

” [I have] 3c,4a hair, and I’m very picky about what I use, and I looove this hair mask. It smells so so good, and the smell lasts for a long time: sweet, citrus, and floral notes. It detangles as well, but its real superpower is smoothing and shining rough hair. I’m not the best about trims and moisturizing, but this does what it says: repairs! It’s worth every penny!” —maybach, Sephora customer

“My hair was extremely damaged, and I was struggling to figure out how to make it happy. Blue Tansy Reparative Mask was and is the answer... It makes my hair soft and provides moisture and nutrients. I have found it works best for my hair when I sit under a hooded dryer for around 20-30 minutes. I can feel my hair celebrating at the roots while I’m sitting under the dryer.” —atlantawoman, Sephora customer

Get it from AmazonSephora, or straight from Adwoa Beauty for $44. 



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